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What Is Digital Marketing

Digital Marketing Services in Lahore

What is digital marketing and How it Works

Digital marketing refers to the general term for all Internet technology products and services related to marketing, including mobile, display advertising and other digital media. Digital marketing flourished between 1990 and 2000, using digital technology to change the way brands are transmitted. The development of digital platforms has penetrated into people's daily lives. People use online channels to purchase goods, and digital marketing activities or campaigns have become an increasingly effective means of communication for brand marketing.

Thus Digital marketing is the delivery of brand information across different digital media channels. Such as search engines, website pages, social media, email and mobile hardware and software. Each channel involves key marketing techniques that trigger diverse marketing practices and are presented in a few common ways.

Thanks to the transfer of technology that Digital Marketing Services in Lahore - Pakistan are as professional as anywhere in the world. Digital Age is providing the most professional yet affordable digital marketing services in Lahore.



channels of digital marketing

From the website of your company to the different aspects of online branding (digital advertising, e-mail marketing, web brochures, etc.), digital marketing covers a broad spectrum of tactics and content.

The best marketers know how to precisely link each type of content and tactics to strategic objectives. Here are the most common forms of channels and tactics, used in digital marketing.

Search Engine Optimization (SEO)

This is to optimize a website so that it gets the best possible ranking in search engine results and attracts more natural traffic (organic traffic). SEO consists of the optimizing your website according to Google guidelines, called on-page SEO and making your website popular on internet, called off-page SEO.

Content Marketing

It's about creating and promoting different forms of content in order to increase brand awareness, increase traffic and generate leads or customers. Everything we produce on a web-page for the site visitors is "content". Text, images, videos, inforgraphics and blog posts, all are examples of content. 

Inbound marketing

The inbound marketing is an approach encompassing the entire funnel, designed to attract visitors, convert leads, close sales and retain customers using online content. 

social media Marketing

This practice is to promote content and a brand on social networks to improve brand awareness, attract traffic and generate leads. 

search engine marketing (sem - CPC)

This is an advertising method to attract traffic to a website. The broadcaster is paid each time a user clicks on an advertisement. Google AdWords is one of the most common forms of CPC.

Affiliate Marketing

This performance-based advertising method involves receiving a commission in exchange for promoting third-party products or services on a website.

Native advertising

These are content-based ads, published on a third-party platform alongside non-paying content. Sponsored articles from BuzzFeed are one example. In addition, many marketers consider that advertising on social networks, such as Facebook and Instagram ads, is native advertising.

Marketing automation

The marketing automation refers to software solutions aimed at automating marketing operations. It's often a good idea to automate repetitive tasks, such as sending e-mails, social media postings, and some website actions.

E-mail marketing

Businesses use e-mail marketing to communicate with their audiences. The email serves to promote content, special offers and events, and to redirect contacts to the company's website. 

Online Public Relations

Online public relations is about developing a free online presence through web publications, blogs, and other content-based sites. They are like classic public relations, transposed into the digital world.

Advantages of a digital marketing strategy

With the growing number of mobile and PC users constantly connected, you can undoubtedly accept that digital marketing is the future of advertising and marketing. Gone are the days when the reach of advertising campaigns was limited to television, radio and newspapers. Even if these media still offer a field of application for your marketing actions, they are confronted with a constant decrease of their effectiveness vis-a-vis the digital marketing which continues to progress with an incredible speed.


As technology evolves at a rapid pace, small and medium-sized businesses are trying their best to survive in a connected market. Firms most resistant to change accept constraints and forced to review their models to become simply "compatible" with the market.

For the more cautious, here are some good reasons to invest in digital marketing - an effective marketing channel that has become necessary to grow a business:


The equality of chances

Digital marketing provides small and medium-sized businesses with equal opportunities to compete and capture their share of a targeted audience. It provides small businesses with the resources they need to grow sales through actions that were not previously available to them.


More affordable than traditional marketing

Digital marketing provides a more affordable marketing channel than traditional media, saving them money. As a result, many companies are working by reallocating their budgets with more emphasis towards digital marketing tools and techniques.


Progressive optimization

Tools such as Google Analytics provide you with relevant data, allowing you to evaluate the performance of your marketing actions. In doing so, you will be able to continually improve your actions to get that needed advantage over your competitors. More so, with the help of digital marketing tools and techniques such as search engine optimization (SEO), social media marketing (SMM) and email marketing, you can interact with your target audience in a fast and efficient way, which leads to higher conversions.


Generate better income

With the use of effective digital marketing techniques, you can increase your company's revenue by generating higher conversion rates and delivering profitable benefits. The use of digital marketing techniques and tools also improves the chances of a small business expanding.


Facilitate interactions with your target audience

By selecting specific groups from a target audience, you can increase the efficiency of your business. Interacting with your customers through appropriate engagement points can give you insight into what your target audiences want. Not only does this help affect customer satisfaction and experience, but will also help you keep them.


Unlimited features

In terms of aesthetics and functionality, digital content is far superior to its traditional counterparts. You have many additional features to enhance the user experience exponentially, providing endless possibilities for your marketing campaigns and building your brand presence.


Approach mobile consumers

Mobile devices that have become nothing less than an alternative to laptops now play a huge role in influencing the buying decision. People still have their mobile devices at their fingertips. An effective marketing campaign targeting mobile consumers will help your business grow faster.


Earn credibility through social media

Digital marketing uses social media signals as experiences shared by consumers who have used a particular product or service. Studies show that most people would trust a brand or product if people talk about it and testify.


Ensure the survival of your business

The survival of your business is not determined by the number of visitors, but by the number of conversions generated by these visitors. Digital marketing allows you to use proven strategies and techniques to attract highly targeted traffic that delivers results. Remember, digital marketing is targeting the right people to get the good results!

how digital market works
Digital marketing jobs

Digital Marketing Jobs

With the evolution of technology, new forms of advertising and the constant increase in the use of social networks, and also of Anglicism, there are more and more new jobs related to marketing, and it is increasingly difficult to differentiate them and know what each one of them does.


What if CMO, what if DMM, what if SMM ... Among the dozens of initials of digital marketing campaigns and the positions of professionals working today in the world of marketing ... We are lost! Even in Lahore – Pakistan, where the trend of digital marketing is increasing rapidly, most of the digital marketing agencies in Lahore, themselves have no idea of the exact role of different digital marketing jobs.


But do not panic: do you want to know what all these positions mean in digital marketing and what functions each one of them performs? Let’s find out.


Roles and Positions In Digital Marketing

Although each company is a world and, in the end, we all end up doing what we want, generally, the positions in marketing are structured by levels, based on the experience, responsibility and tasks that each professional performs.


  In this way, we can find the following "surnames":


  • Assistant

  • Junior

  • Executive

  • Manager

  • Consultant

  • Director


These last names may be preceded by different titles, depending on the area of ​​work in which they are located. The most common positions in a digital marketing department or agency are the following:


1. Marketing Manager

It is nothing more and nothing less than the marketing director, the highest representative, in marketing matters, in an agency. It will depend on the decisions of the CEO (chief executive officer) and the COO (chief operating officer), but will have complete independence to make decisions on issues related to their position. Its main functions consist of coordinating the marketing department, the global strategy, the strategy of the brand / agency itself, obtaining new clients, recruiting new professionals and general planning. Some digital marketing agencies in Lahore or Pakistan, merge this job with digital marketing manager.


2. Chief Marketing Officer (CMO)

It is a disintegration of the Marketing Manager who is gaining more and more weight. This is a more operational professional, who complements the functions of the former and who must be up to date with the implementation of the different actions to comply with the strategies and objectives proposed in the marketing plan. Typically, it reports directly to the CEO or COO.


3. Digital Marketing Manager (DMM)

He is responsible for digital marketing, the figure on which tasks such as the company's website, the control of all digital projects, the supervision of the management of different channels (blogs, social networks, etc.), the analysis of the data on the websites, the establishment of the KPIs or objectives ... In summary, its main task is to check that everything is working correctly, from the point of view of a coordinator, not an executor.


4. Digital Marketing Specialist (DMS)

He is the person who has everything to do with digital marketing. You must have knowledge of everything to be able to coordinate the people in your charge, help when necessary and provide a strategic vision. Report to the DMM. Again many digital marketing agencies in Lahore or Pakistan, merge this job with digital marketing manager.



5. Social Media Manager (SMM)

The SMM is in charge of coordinating the team that manages the day to day of social networks, both at an operational and strategic level. This professional ensures compliance with the social media plan and sets the objectives and strategies. Coordinate social media projects and analyze data and insights to improve communication with the communities that are managed in the agency / company.


6. Community Manager (CM)

A community manager is the person who manages the operation of social networks, day to day, comments and messages, and also values, along with the SMM, the strategy for different projects. You must know perfectly the people you are addressing every day, as well as control the different managers of social networks to streamline your work as much as possible and be up to date on the latest news from the different channels to act as soon as possible and improve your work . It also reports and may manage social media campaigns. Report to the SMM, if you have one, and if not, to the marketing director, as companies often do not have the figure of the SMM.


7. Digital Content Manager

He is the person in charge of managing the content, generally the blog, both those that are more oriented to positioning, and articles with quality information. Mark the content calendar and coordinate copywriters or editors to meet the established times. Here in Pakistan, we usually do not have a separate digital content manager.



8. Copywriter

All content depends on them, from the text of an advertisement to the writing of a blog article. They are very creative people and they quickly find the best way to communicate an idea or concept; Furthermore, they do not care about the subject, as they also carry out very efficient research and, although they may specialize in specific areas, they are generally able to write on practically any subject.


9. Creative Designer

What would social media and digital marketing be without an attention-grabbing design? Creative designers “squeeze” their minds every day to capture in images and videos what their clients need, which is transmitted to them by Project managers or accounts.


10. Project Manager

He is the person who is responsible for monitoring all projects and tries to correct deviations in the results, also supporting the next position, the Account Manager.


11. Account Manager

They are the reference people for each client on a day-to-day basis and are responsible for transmitting their needs and wishes to their team (content, social networks, design, development, etc.), as well as planning and managing projects, to offer personalized, professional and efficient service.

12. SEO / SEM Specialist

These are the specialists in SEO (organic positioning) and / or in SEM (paid positioning). Its functions are the optimization of the organic and / or paid positioning of its clients, both through content and actions related to them, as well as through start-up, ad management and campaign optimization to achieve a Greater reach with the tightest budget possible.


13. Digital PR

They are the “new” public relations, now more oriented to the management of influencers and the media or digital blogs. They are in charge of selecting those media and personalities that can play a fundamental role for clients and maintaining a close relationship with them. They also carry out link building actions in specific media and blogs to improve SEO positioning of customers.


14. Developer

The developers are in charge of programming the web pages, solving problems and establishing improvements (eCommerce, SEO, visual, sections, etc.) to favor a user experience 10. They must know the different platforms and web design tools, although they can also specialize in some in particular or in types of web pages, such as eCommerce, in order to offer even more detailed management and make the (sometimes convoluted) customer projects a reality.

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