SEARCH ENGINE OPTIMIZATION
(SEO Services in Lahore - Pakistan)
By Search Engine Optimization or SEO we mean the practice of increasing the visibility of your website in search results of a search engine like Google. In simple words, SEO techniques can help your website rank better in Google searches. At digital age, we offer you the best SEO services in Lahore.
Our SEO experts apply the white hat SEO techniques to your website, improve your rank in Google searches and thus grow your website traffic which will in turn grow your business. The demand for SEO Services in Pakistan and worldwide, has increased with the increase in the awareness of importance of SEO, in recent years. That is why we offer you the best SEO services in Lahore - Pakistan
Best SEO Services in Lahore - Pakistan !
how seo services help your business
Why is there an increase in demand for
seo services in pakistan and worldwide!
Internet traffic mostly comes from the major search engines like Google, Bing, Yahoo etc. (Google being the main player). So this traffic, generated by queries in search engines (known as organic traffic) can be the main source of your site visits. This is even more important if you do not have or have very little budget for paid online advertisement.
Over the past two decades, the contribution of SEO to get site traffic from search engines has increased many folds. This site traffic is also important for you as it is targeted traffic with users searching for what you offer. Thus, if your site can not be found in search queries in the search engines, you can hardly increase the traffic of your site by other means. This is even more significant if you are positioned in a competitive sector. Optimizing your site with SEO to be in front of your competitors is an indispensable investment.
We at Digital Age, offer you the best SEO services in Lahore as we have the best SEO experts in Pakistan. Lahore is just our head office location, otherwise our services are extended across the world as we also have offices in new London (High Wycombe) and Birmingham.
If you have a website and people don't visit it very often, what is purpose of such website.? About half of the population in the world (around 3.5 billions) have access to internet. Many of them can be your potential customers and you can reach them through your website. So you have to make sure that people visit your website more often.
Most of the traffic on the website comes from Search Engines. Only Google alone is responsible for 80% of the total traffic on the internet, referred by all the search engines together. This means if you are not on Google you don't exit on internet. Search Engine Optimization (SEO) can help you appear in Google searches and the searches made through other search engines.
Realizing this, there is has been tremendous increase in demand for SEO services in Lahore - Pakistan and around the world. With effective SEO services of a professional SEO expert, you can customize your website to ensure you are visible in the free listings found in search engines (organic search) such as Google, Yahoo! and Bing. The main purpose of getting more visibility on search engines is to drive more traffic to your website. This is extremely important to increase your brand awareness on one hand, and increase the sale of your products & services, on the other.
At "Digital Age", we have the best SEO services in Pakistan of the most professional SEO Experts, who can help you come at the top positions in the Google searches.
the top SEO services in Lahore - Pakistan
Pakistan is becoming a popular icon in the world 's software market, with multi billion dollars software exports. Like in many other software fields , this region has produced some great SEO experts. Lucky, at "Digital Age", we have the services of the best SEO experts in Pakistan who can help you come at the top positions in the Google searches as quickly as possible. At "Digital Age" we employ the latest white hat, on page and off page SEO techniques to help your website get the best possible Google ranking. Our SEO experts are well trained and well experienced.
The uniqueness of our SEO services is that we employee only those SEO experts who are not only well trained by SEO experts in Lahore, but also well qualified in the SEO services. Even our CEO, Mr. A. Kamran, is a Google certified SEO expert. This means that you can expect to have the best services from one of the best SEO companies in Pakistan, with a fraction of the cost what it may cost you in the international SEO market.
For the convenience of our clients, we have developed four uneatable SEO plans.
What is Included in an SEO Strategy
Usually the following actions are performed as a general SEO strategy:
Competitors’ Keyword Analysis
Assessing Keyword Competition
Identifying Keyword Opportunities
Choose Right Selection
Title Tags and Meta Tags
Headline Tags (H1)
H2 and H3 Tags
Applying Alt Tags
Duplicate Content Checking
Name, Address, Phone
Checking User Experience
Creating Onsite Blogging
Checking Keywords Density
Robots.txt File Creation
Submitting Site Map
Checking Site Speed
Checking Site Responsiveness
Checking Crawling Errors
Checking Network Uptime
Check the Template validity
Creating Schema Markup
Signing Up for Google Search Console
Indexation of Web pages through Search Console
Off Page SEO
Diversivication of Backlinks
Off Site Blogging
Creating Google My Business (GMB)
Connecting Google Map to the Website
Local Directory Submission
why seo is important for your business
Companies need SEO to boost the effectiveness of their digital marketing strategy. But do they really know the value of optimizing their site? Optimizing its SEO will generally improve the visibility of a site. But what other benefits can we get from it? Is it so important? Why?
Here are 12 reasons that will enlighten you and give you the arguments you need to get started. Regardless of your sector of activity or the size of your business, you will discover why natural referencing will allow you to climb the ladder of your development.
1. SEO Referencing Builds Trust and Credibility
The goal of any experienced SEO is to establish strong links between a site with an attractive design, a unique user experience and natural SEO which makes it easy to captivate potential customers.
Google assesses many things to judge the authority of a site. This authority is established in particular by:
The quality of the link profile (backlinks, inbound links)
The quality of internal links to your site (net-linking, internal mesh)
Machine learning signals
Optimizing your content marketing
Working on the authority of a brand and its company is certainly the most important, far ahead of all other digital strategies. The problem is that you cannot establish that authority overnight. As in life, it is built over time.
Recognizing the authority of a business takes time, patience and commitment. Speaking of engagement, do not hesitate to communicate on the web, outside your site. This will speed up the proper implementation of your SEO.
2. Your Main Source Of Traffic: Google Searches
Organic traffic represents an important part of the performance of a website. It is an essential part of the funnel that leads a simple visitor to become a customer. Web marketing experts know this, and probably you too, Google now has more than 95% of the search market share in Europe and 90% in US. Yahoo, Bing or Baidu are practically nonexistent.
This is not to say that all of these search engines should be ignored. It's just that we should focus mainly on the Google algorithm to achieve SEO optimization. Besides classic Google search, you should not forget Youtube, the 2nd most visited site in the world. And let's not forget the most popular email provider, Gmail (over a billion users). These 2 tools belong to Google.
We don't know about you, but generally when we go online and start by going to the Google home page. We ask it questions every day. Getting a good Google ranking means getting more trust in your brand.
3. A Good Web Referencing also means a Better User Experience
Everyone wants to get the best possible positioning. But did you know that a good experience of your visitors plays a role in achieving this objective? Google can distinguish the positive from the negative. Visitors know what they are looking for. If they don't get it, there will quickly be a problem. And the performance of your site will suffer.
With Google Voice, we turn to the ' Response engine ' model. Even on a good old desktop, when looking for information, Google tends to display the answer directly in its first results (SERP). Its objective is to offer the best information to the user, asking for the least possible effort.
A website SEO must take into account the user experience which must be positive. This will be beneficial for your position on Google, but also for your brand image. Besides, SEO is evolving today towards SXO (Search Experience Optimization). The goal is to put people at the center of your concerns.
4. Local SEO Results In Engagement, Traffic and Conversions
With the increasing use of smartphones, local SEO has become essential for the success of SMEs. Local natural referencing aims to optimize your digital presence on a specific location (district, city, region). The goal is for people near you to find you easily and be prompted to take action on your behalf.
Professional SEOs do this by inserting quotes from local customers, local partners and, most importantly, by getting links from sites located in your area. They could go to your store. It is also interesting to improve its visibility on social networks (SMO), by indicating your geographic address. And above all, to fill out your Google My Business form. This will display your site to the right of natural results, with photos and a location of your business.
Sites like Yelp or Trip Advisor are useful to further strengthen your local SEO.
5. Impacts of SEO On The Sales Cycle
Today, whether before going to the store or before making an online purchase, we are doing research on the web. It is also one of the great interests of the internet.
So there is no doubt that a good position on Google will have a positive impact on the sales cycle. Imagine, you did a search and were able to visualize services offered by different companies. A person is researching "How to get the measurement of my property". If she comes across the site of a surveyor who answers precisely this question, wouldn't she then tend to call on her services?
A company and a brand must be visible where one researches its activity. Local referencing also goes in this direction.
6. SEO Techniques Are Continuously Evolving
It's great to use the best SEO techniques for your internet marketing strategy. But if it is only a short-term commitment and you do not regularly reevaluate your site, it will not really be profitable. The way people use engines is constantly changing. Their research is evolving. To stay on the first page, ideally in the first position, you have to watch how Google changes the way it ranks its results.
You will always benefit from setting up an SEO watch and being proactive on major changes to Google's algorithm. SEOs who saw the Google panda or Google Penguin penalty coming were a step ahead. They allowed their client to keep and even improve their referencing. We know that Google continually adapts its algorithm (several times a day). The more you let your site go down, the more difficult it will be to go back up. A professional SEO will help you avoid these pitfalls.
7. Understanding SEO Will Help You Understand Your Web Environment
The web and Google are constantly evolving. It is not easy to follow all these changes. But staying at the forefront also means staying abreast of research developments. For example, writing web content is essential. Understanding how to write will give you a definite competitive advantage.
Knowing your web environment, including the techniques used by your competitors, will allow you to take and keep a good place.
8. SEO Is Relatively Cheap
Of course, it takes time and money. But all the best web strategies are under this same banner. SEO is cheap and time consuming compared to other techniques such as paid SEO, emailing or community management on Facebook. You will get many benefits for the growth of your business, but also for your brand image.
It should be seen as a real business investment. A good implementation of your Search Engine Opimization will offer you prosperity for many years. And as with most things, the more attention you pay to it, the better it will be.
9. A Natural Referencing Strategy Focuses on the Long Term
Improving its SEO has a significant impact on an activity from the first year. But above all, it will be good for many years. Improving its SEO has a significant impact on an activity from the first year. But above all, it will be good for many years.
Of course, I explained that SEO is evolving. But implement the basic good practices, these will remain true. The more time, budget and effort you invest in it, the longer the validity of your SEO. Your website will stay ahead of its competitors longer and easier.
10. Your Results Are Quantifiable
Although the results of SEO referencing are more difficult to calculate than those of Adwords campaigns, we can obtain figures. With a good analysis tool, like Google Analytics, you can clearly measure its return on investment.
An effective SEO aims to bring you more readers, to turn them into customers, to retain them ... Your company probably wants to know where its SEO referencing was, where it is now and where it is going. If you are accompanied by a consultant or an SEO agency, you certainly already have reports indicating precise results.
These figures are the best proof of the success of the referencing of a website. This information never lies.
11. Good SEO Tips Open Up Many Opportunities
A good SEO strategy always allows you to discover and exploit new opportunities. Brands and companies can shine, stand out, and become leaders in their sector. To achieve excellence, you must marry your SEO agency and your internal team. It's the best way to maximize your ROI.
The better an SEO consultant understands a business, the more opportunities you can seize.
12. If You Are Not On Page 1, You Will Be Invisible
It's no secret that if you don't appear on the first page of Google, you're out of the game. The click rate on the first 3 positions is almost 40%. In 30% of cases, none of the results on pages 1 and 2 are clicked. This means 2 things:
If you do not appear on the first page, you should try to appear there.
There are still too many cases where a request is made and no response satisfies this search.
A good SEO will always be beneficial. It is a marketing of a new age which strengthens your presence on the web. Your competitors are moving forward, don't let them distance you. On the contrary, position yourself as the undisputed leader.
SEO consultant and Google Partner installed since 2008, I like to support SMEs. Ask for the diagnosis of your SEO will assess your situation and give you concrete lead to boost your business.
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