SOCIAL MEDIA MARKETING In Lahore
Social Media is a generic term that encompasses a very rich and diverse landscape of platforms, websites, and online tools through which people connect, express, interact, comment, and share, such as Facebook, YouTube, Twitter, linkedin, instagram etc.
From a marketing perspective, social media serves a wide variety of marketing purposes: customer service, conquering markets and customer knowledge, word-of-mouth marketing and inbound marketing, and even direct marketing. At "Digital Age", we provide the best Social media marketing services (SMM Services) in Pakistan. Our social media marketing services including, identifying your recommended social media ,creating social media campaigns (like for FB and LinkedIn etc.) and finally achieving the final marketing objectives.
Best Social Media Marketing Services in Lahore-Pakistan!
why we need Social media marketing Services!
The real benefit of social networks is their proximity to the customers they offer. It is a direct line of communication that allows users to share their experience about the product or service. This is something that is not always found on other marketing and communication media.
The social media marketing services of "Digital Age" can help you design the most effect social media marketing campaign for your business through our social media experts. Whether it is Facebook, Twitter, YouTube, Instagram, Google Plus, LinkedIn or whatever social media platform you choose, we will have the most suitable plan for your business.
Some of the benefits of social media marketing are as follows:
In Business marketing you cannot afford to miss any opportunity you have to broadcast your products /services and thus increase your visibility is invaluable! Your social networks are the new online showcases of your brand.
Creating customer loyalty is not a new tactic in brand promotion. Brands engaged on social media channels benefit more from the loyalty of their customers.
Contents introduction posted on a social platform is a new opportunity for Internet users to know about to your brand. When you get new followers, simultaneously you have access to new potential customers.
Website traffic coming from Social networks to your website leads to higher conversion rate.
Interacting with your customers on social networks creates a show of good faith for other customers which adds to your brand authority.
Each social network profile allows you to add an additional path to your site and each piece of content placed on these profiles is a boon for a new visitor.
It is much more cost effective to approach your potential customers through social networks, than through traditional marketing.
Social networks the new and popular means of communication with your customers than traditional channels such as e-mail or phone call.
Social media promotion is measurable in terms of the lead generation.
How Social Media Marketing Works
Basically there are two ways of marketing on social media:
1 - Shareable content on social media
The creation of "shareable social media content" is a recommendation that often lacks precision. This is launched through your own social media accounts. You need to know your audience, their interests, their preferences and their online habits in order to create a content to be attractive enough to become popular among your audience. This is a bit less expensive method. But the problem with it is that you need to have a very “large” audience (likes, followers etc.) to have a successful marketing campaign.
2 - Paid social advertising
This is the main course, with companies spending billions of dollars worldwide to reach their audience through Twitter, Facebook and others. This type of advertising is very effective and can be a good substitute to any other form of online marketing.
Paid ads on social media are not really different from conventional ads. It's always about targeting a specific segment of the population via a message to them. The only difference is that you can use the data collected on social media to build 100% personalized target audiences.
We will adapt our Social Media Marketing (SMM) strategies to your brand and target audience. Your social presence programs , content planning and creation, blogger awareness, video distribution and other services will be fully supported and managed, all with the goal of attracting new customers and increasing your profitability.
Our social media marketing services (SMM) give you the opportunity to connect and share information that builds brand, product or service brand awareness. Social media marketing (SMM) results are illustrated by the number of shared tweets, shares, comments, likes, and page views. Social Media Marketing (SMM) encourages user-generated content from the most popular social media platforms such as Facebook, Twitter, Pinterest, Instagram, YouTube and LinkedIn.
So give it a try and see the power of social media do its magic. We can help you as we offer one of the best social media marketing services.
How Effective Social Media Marketing Can be for Business Promotion
Although almost everyone is aware of the importance of social media marketing, there are business owners which still have doubts about its effectiveness. Very often we meet business owners who ask question like:
Is social media marketing really worth it?
Is social media marketing effective for my business?
Does social media marketing really work?
What social media marketing do?
How social media marketing can help my businesses?
Is social media marketing important for small businesses as well?
Can social media marketing really help my business?
Can social media marketing increase brand awareness?
Well, lets answer all these questions by highlighting the role of social media in business promotion.
Role of Social Media Marketing in Business Development
Creating and developing a website is important for any business. Along with having a website, you need to expand your online outreach to social media platforms. Social networking sites such as Twitter and Facebook are essential for maintaining a competitive edge. Companies that do not have active social media accounts risk missing out on numerous marketing opportunities.
Interaction with Target Market
One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs.
Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner. Social media gives customers a convenient and accessible way to express what they feel and gives companies a chance to respond. With such platforms, businesses are able to view complaints and assure their customers that their problems will be dealt with.
If your competitors are already using social media accounts for marketing and engaging their customers, you need to ensure that you are keeping up with the digital marketing strategies that are being implemented.
In the competitive world of business, more and more companies are capitalizing on the benefits of social media. In order for you to be able to boost online traffic to your site and increase sales, you need to stay ahead of the competition while providing your customers with the best products and services.
The social networking nature of platforms such as LinkedIn and Twitter generates interest among followers who are more responsive to them than a blatant marketing approach. You can use social media creatively to advertise your products and services without making your customers feel like they are overwhelmed by your marketing campaigns.
Advertisements strategically placed within informative posts are an effective way to spread the word about your business. Social media spreads awareness about your business while giving you the chance to constantly remind them about the products and services that you offer.
Hashtags and keywords are useful for helping you identify potential customers who are interested in what you are selling. After finding prospective customers, you can simply direct them to your account where they fill out more about your business.
Managing your social media accounts is a cost effective way to promote your business by using affordable social media marketing campaigns that strengthen your company's online visibility. Social media does not require an extensive budget, which makes it fair for small businesses that are competing with well known brands.
DBA services provide service delivery solutions that are flexible enough to meet the diverse needs of different companies. Emphasis is placed on the management and support of databases from remote locations while catering to the specified needs of various customers. Services are available for different database environments to provide a dependable, secure and expert approach to database management.
A social networking forum efficiently creates a social environment for you and your customers. Such a forum enables you to acquire important feedback regarding your business. Social media serves the purpose of making it easier for consumers to find out and distribute information about different brands, products and services.
A significant percentage of customers that relies on the internet to search for products have discovered specific companies through social media. If the opinions and reactions of your consumers matter to you, going social is necessary.
Social media is informative and gives you access to what your competition is up to as well as what customers are posting online about products and services. This gives you better insight into the market and various factors that affect your industry.
Social media has gradually evolved into an integral aspect of people's daily lives. From sharing details about lunch to ranting about bad service, people discuss virtually everything about their lives. Several people visit social networking sites each day and businesses need to maximize on their online presence.
Statistics indicate that the way people utilize social media and interact online influences their purchasing decisions. With more consumers choosing to make their purchases online, their approach to shopping has drastically changed. This makes it necessary for retailers to incorporate social media and adapt to the changes that have affected advertising and marketing in general.
Importance of Getting Social
Social media sites let you know what is popular. They also provide a platform for people to talk about pertinent issues and what they prefer. Social media was initially personal but has extended to the business realm. It plays an essential role in marketing strategies by increasing traffic and serving as a part of your SEO strategy.
Businesses need to work on their social skills and how they interact with their customers online for the best results. Success in social media marketing involves being strategic and innovative. Social media drives traffic with referrals and the additional advantage of taking up a considerable amount of time spent online. Marketers are becoming increasingly aware of the need to allocate time and resources to social media sites.
Communication and Branding
Communication is vital for the success of any business and engaging your customers regularly helps to enhance your image. Social networks allow you to interact and deal with your customers on a personal level.
When your brand gets involved in conversations, customers view it as approachable, responsive and accessible. This type of exposure positively influences how you are perceived and makes customers more receptive to the information that you share.
Both social profiles and websites can help improve your branding efforts. Your existing and prospective customer base will be able to identify your brands' characteristics based on how you interact on social media.
Social Media for Business Growth
A significant amount of social media activity is carried out through mobile devices. Make sure that your social media strategy is compatible with mobile devices to guarantee a worthwhile user experience. Social media sites continue to gain popularity at a rapid rate and it is important for small and growing businesses to use them to advertise and market what they offer.
Thus we can rightly say that the engagement of medium to large business with their prospective customers, through social media is not only important but indispensable. That is why Digital Age, has special department which takes care of all of your SMM needs. Our specializations are Facebook, Instagram, LinkedIn, Pinterest and Twitter marketing.
How to Create the Best Social Media Marketing Strategy
A social media marketing strategy is a summary of everything you plan to do and hope to accomplish on social media. It guides your actions and lets you know if you are successful or not. Each post, response, Like, or comment must have a purpose. The more specific your strategy, the more effective it will be. Stay concise. Don't make a plan too big or too ambitious: it will be difficult to reach and measure.
Here are 9 steps to Create a Social Media Marketing Strategy:
Step 1. Find Social Media Goals That Match Your Business Goals.
The first step to creating your social media marketing strategy is to establish your goals and objectives. Without a goal, you will have no way of measuring your success rate or your return on investment (ROI).
Each of your goals should be:
Specific (like I want to increase my online sale etc.)
Measurable (like I want to increase 5000 Facebook or Twitter followers etc.)
Achievable (do not set very high targets)
Realistic and Relevant (like if you in the business of selling online shoes, you should not plan to start selling garments by SMM, if you have not already started that business )
Temporarily Defined (you should group your targets in first, middle and advance stages – the higher the stage the higher the target)
This is called the SMART approach and it is an important method to ensure that your goals can be converted into business results and do not remain just ambitious ideals.
You may want to set different goals on different platforms, or make different uses of each platform like Facebook, Twitter, Instagram, LinkedIn etc.) Start developing your social media marketing plan by developing at least three goals for your social media.
Step 2. Learn As Much As You Can About Your Audience
Knowing your audience (customers) and what they would like to see on social media is crucial to creating content they will like, comment on and share. It is also essential for planning how you will turn your social media fans into your business customers.
Make no assumptions. For example, you might instinctively think that Facebook is a better network to reach housewives than Instagram, but the figures show that this group is present in greater numbers on Instagram than Facebook.
Social media analytics can also provide valuable insights into who your subscribers are, where they live, what language they speak, and how they interact with your brand on social media. This relevant information will allow you to refine your strategy and better target your ads on social media.
Step 3. Learn About Your Competitors
It is very likely that your competitors are already using social media, and this is a great opportunity for you to learn from them. You should do a competitive analysis. Competitive analysis helps you understand who your competitors are and what they are doing well (and not so well). You will have a good idea of the standards of your industry, which will be useful for you to properly set your targets on social media.
This analysis also allows you to spot the right opportunities. For example, it may be that one of your competitors is very present on Facebook, but invests little effort on Twitter or Instagram. So you may want to focus on platforms where your audience is under-served rather than trying to win over fans of a competitor.
Step 4. Audit Your Social Media
If you're already using tools for your social media, take a step back and assess what you've already done and accomplished. Ask yourself the following questions:
What works and what doesn't?
Who wants to get in touch with you on social media?
What social media is mainly used in your field?
How does your social media presence compare to that of your competitors?
If so, how do they use this platform?
Can I use this account to achieve certain business goals?
Once you've gathered all of this info in one place, you'll have your starting point for improving your social media performance.
Step 5. Create Accounts and Improve Your Current Profiles
When choosing which social media to use, you will also need to define a strategy for each. Once you have decided on the scope of each network, it's time to create your profiles or improve those already existing, so that they are aligned with your strategic plan. You may not already have an account, say for Instagram for which you want to run your advertisement campaign. So it is time to create this account.
In general, make sure to fill in all the fields of your profiles, using keywords that people would use to search for your business, and to use images of the right size for each platform.
Step 6. Find Inspiration
While it's important that your brand stands out and is unique, you can still learn from successful social media companies.
All social media promotes success stories that illustrate how well brands are using the tools at their disposal. You will usually find them in the business section of the social networking website. For example, check out Facebook business success stories. These case studies can offer interesting perspectives that you can apply to achieve your own goals on each of your social media.
Step 7. Create A Social Media Content Calendar
Sharing good content is essential of course, but it is also important to have a plan to ensure that the content has maximum impact. Your social media content calendar should also take into account the times when you interact with your audience (although there should also be time for spontaneous interactions).
Your social media content calendar shows the dates and times you post your content on each platform. It's the perfect place to plan all of your social media activities, from images and links you share to blog posts and videos. It includes both your daily posts and the content of your social media campaigns. Your calendar ensures that your publications are well spaced and published at the best times.
Once your calendar is done, use post tools to prepare your posts, rather than updating your content on a daily basis. This technique allows you to apply yourself in text and format rather than composing your content on the fly, when you have the time.
Step 8. Test, Evaluate and Adjust Your Strategy
Your social media strategy is an extremely important document for your business and you cannot plan to aim just the first time. By the time you put your plan into action and measure your results, you may realize that some strategies don't work as well as you expect, while others have unexpected success.
Once the data is available, use it to monitor and reassess your strategy regularly. You can also use this information to test different publications, campaigns, and strategies. Regular assessments allow you to understand what is working and what is not, in order to refine your strategy in real time.
Surveys can be a good way to find out how well your strategies are working. Ask your social media subscribers, your mailing list subscribers and your website visitors if you are meeting their social media needs and expectations and if there are things they would like to see more of. Then make sure you can meet their expectations.
When updating your social media strategy, be sure to let your entire social media team know so that they can work in unison to help your business maximize the success of your media accounts.
Step 9. Hire a Social Media Marketing Agency
This last step can sometimes come at number one, especially if you do not have enough free time to plan and execute your social media strategy. However, for some organizations this step comes last as they want to try it themselves or have an in house social media manager. In either case, it is a good idea to have the services of a social media agency.
This is because a social media marketing agency has that type of experience, expertise and tools which you may not get. So instead of consuming a lot of precious time on social media marketing strategy, it is always a good idea to outsource it to digital marketing agency. It will cost you less than what you may earn from it.
Digital Age is social media marketing agency in Lahore (with its branch office in the UK) with a lot of experience in running social media marketing campaign. We are one of the top and best social media marketing agencies in Lahore who have proper expertise to plan and execute your social media campaigns.