Why should you promote your business on social networks?
Social networks show tremendous potential for marketing in order to increase your sales. Here is an overview of some ways to improve your development via social media. Here are some of the benefits of promoting your business on social networks.
# 1 OPTIMIZED BRAND RECOGNITION
Every opportunity you have to broadcast your content and thus increase your visibility is invaluable! Your social networks are the new voices of your brand. Indeed, they simultaneously make it easier for you to engage new customers and create a familiar, privileged link with existing ones. For example, a Twitter user might hear about your business for the first time after hearing about it via an RSS feed. Or, a customer might be aware of your products via multiple social networks.
# 2 IMPROVING YOUR BRAND LOYALTY
Brands engaged on social media channels benefit more from the loyalty of their customers. So you need to take advantage of social networking tools such as the special relationship with your customers.
It is essential that you put in place, upstream, a strategic social media plan . The latter could be influential, while being in line with the demographics of your users and the characteristics of the network used.
# 3 YOUR CONVERSION OPPORTUNITIES
Each post posted on a social platform is a new opportunity for Internet users to convert to your brand. When you get new followers, simultaneously you have access to new potential customers. Whether new or old, we will be able to interact with each one of them. Each blog post, video or comment shared on your social networks, is a chance for a new interaction, reaction that turns into visits to your showcase or e-commerce site.
Attention, each interaction does not necessarily mean a conversion. But a positive interaction greatly increases the chance of conversion. Even if your clickthrough rates are low, great is the number of opportunities you have on social networks.
# 4 YOUR HIGHER CONVERSION RATE
The most significant result of social networks is its element of humanization . Your brand will become more humanized through interaction in social media channels. These are places where your brand can act as individuals and that's important because people like to do business with others, but not with businesses.
Many studies have shown that social media brings a 100% higher conversion rate than external marketing. Also social media enthusiasts tend to improve the trust and credibility of your brand.
# 5 AUTHORITY OF YOUR BRAND
Interacting with your customers creates a show of good faith for other customers. When Internet users complement or brag about one of your products or services, they turn to social networks to do it. And when they post content by mentioning your brand name, new audience members will also want to track your updates. The more people talk about you on the platforms, the more reliable and useful your brand will look. Also, do not forget that you can interact with the main influencers of Twitter, which will increase the visibility of your authority.
# 6 INCREASE YOUR INCOMING TRAFFIC
Without social networks, your traffic is limited to people already familiar with your brand or to users looking for keywords related to your chosen field. Each social network profile allows you to add an additional path to your site and each piece of content placed on these profiles is a boon for a new visitor.
Your content on social networks, which must be quality, generate more traffic. Which will lead to more leads and conversions of course!
# 7 DECREASE IN YOUR MARKETING COSTS
Spend an hour a day developing and maintaining your content on social networks, you will already see results! Advertising on Facebook is not excessively expensive.
Start slowly but surely, this will allow you to not worry about any budget overruns.
# 8 REAL EXPERIENCES FOR YOUR CUSTOMERS
Social networks are the basis of communication channels such as e-mail or phone call. Every customer interaction you make is a way to publicly disassociate your level of customer service and maintain true relationships with them. Concretely, if a customer complains about your product on Twitter, you can immediately remedy the problem, live (apologize, take action to correct the situation). On the contrary, if a customer compliments you, thank you and recommend additional products. As you can see, this is an additional experience that allows customers to know that you care about them.