The Future of SEO
What is the Future of SEO? This is the question which keeps all digital marketers alert. Lets explore it !
1) Definition of SEO
SEO or Search Engine Optimization is the set of free techniques to improve the SEO of a website or blog on search engines. It is also part of Search Engine Marketing (SEM) which refers to all strategies to optimize the referencing of a website on search engines or social media.
It includes SEO ( SEO ), SEA (paid search) and SMO (visibility on social networks)
In this article, we will address the following topic: "What is the future of SEO for the coming years and how will it evolve over time? Will SEO have such a big impact on businesses?
2) The future of SEO in the years to come
In recent years, we have seen that SEO has an important place within companies or agencies because it is increasingly put forward to improve the SEO and visibility of a website or blog about search engines like Google, Bing or Yahoo!
What about the future of SEO for websites and blogs in companies, agencies, schools or freelancers?
A) The SXO
SXO or Search eXperience Optimization is a new form of SEO and takes into account the quality of the experience of the individual in search of information or content on the web, social networks or search engines.
B) Voice Search
For over a year, we have been talking about a new way of referencing for the search of a website, blog, product or service. This one is the voice search .Voice search allows Internet users, people or customers to search directly through a mobile phone or tablet. It is a tool and a very efficient and fast method when searching on search engines.
The main players are Siri for Apple products and Google Assistant for other products like Samsung, Nokia, Huawei, etc.Voice search has become a trend over the past year as more and more people use their mobiles to search.
Finally, the keywords will not change for your SEO. On the other hand, to optimize your referencing for voice search will ask you to improve your editorial line. Finally, it is again and again the quality of your content that will prevail! Anticipation and adaptability! Think about it!
C) Google Becomes a Response Engine
Indeed, Google has become a response engine because when a user or a customer does a search on the search engine, it is directly given the information at the beginning of the page so that it does not go to a site or a blog to find the information, product or service they need most to meet their needs.
This is called " featured snippets". This one was created by Google because the employees of this subsidiary realized that people did not have the time to spend their days or hours and hours on an Internet search.
D) The Mobile
We all know that mobile has become a trend in recent years with the evolution of smartphones and new technologies. More and more people are active on mobiles and spend a lot of time, whether in the morning between 7am and 9am, or in the evening from 5pm to 8pm, the peak hours in public transport, but also during week ends.
So, as people spend their time on their mobile, it is necessary that websites or blogs are responsive to mobile, that is to say that it must be adapted to smartphones.However, this will be reinforced with the arrival soon of the index "mobile first" of the American giant Google.
E) The Connected Speaker
Since the beginning of the year, we are talking about a new means of search without necessarily going through a computer, a mobile or a tablet. This is the connected speaker that allows, like voice search, to do a live search without writing a word or phrase in a search engine.
The main players in this market are Alexa, Google Home, Sonos, Amazon Echo and Apple HomePod .
Thanks to the connected speakers, more and more people are doing their research via these and, with this novelty, it is easier to do research and ask what you want. For example, we can easily ask the speaker to listen to music or the comparison of two products, find a place (hotel, restaurant, school, historical monument, bank, bar, etc.) and so on.
3) Conclusion of the Article
In conclusion, we can say that SEO is likely to evolve in the coming years because we are talking about more and more digitalization for the visibility and referencing of a website or blog on the first page of the search engines. search like Google, Bing or Yahoo!
The various evolutions of SEO are those which have been cited in this article: the appearance of a new way of referencing, namely the SXO, of the vocal research, the domination of the use of the smartphone for the Internet searches, the Connected speakers, as well as the evolution of Google, engine search engine response.
We can see that SEO has a great impact on the SEO and positioning of a website or blog. Also, he plays a big role with companies, agencies or schools that would like to appear in the first position or on the first page of search engines or browsers like Google Chrome, Mozilla Firefox, Opera, etc.
What other SEO tools will happen in the short, medium and long term? A case to follow closely with the year 2019 that arrives but also the other years to come.
And you, what did you think of this article related to the future of SEO? Give us your opinion directly in comment or via the social networks of our blog My CM Mag .