User Experience and SEO: The Myths
l though they have had difficult times in the past to live together, they can and must now live in harmony. At first, this article will dispel the myths surrounding the interaction of SEO alongside the user experience because, indeed, the best sign of health of a site is actually taking into account the "Look" (the interface) and search engines that index your pages and position you in the SERPs.
And if we were talking about a subject that, until a few years ago, did not cross the mind of a referencer when optimizing a website: the user experience and its impact on SEO - from the point of view from an seo agency.
Historically, these two concepts have experienced many conflicts, especially at the turn of the 2000s, and this conflict has lasted for many years. Even today, there are site managers who do not take into account this process although there is nevertheless a clear improvement. We can still say now that the two are better combined than before, no doubt. However, there are small things that many people, including those who take into consideration the user experience, believe to be true about how internet users are using the Internet, as well as the problems faced by most users, types of features or design. But these false truths have negative consequences on SEO. So, we will dispel doubts about this and give you some ideas to reuse for your own websites or projects. The goal is of course to improve your SEO through the user experience.
Simple and multiple forms: optimize your conversion tunnels!
Let's begin our explanation with the following example: imagine that you have many forms on your site. These must be filled in by users to complete a logical registration process. It can be a registration on a website, an event or a download.
Anyway, what solutions will you put in place to optimize the user experience on your site? Will you put all the queries, all the form fields on one and the same page, so that the users are not wandering from step to step? Or is it better to proceed in stages? In general, the tests carried out to analyze this type of procedure have shown that the second choice will be preferred.
To convince yourself of this, simply visit most e-commerce sites. A simple stock step is often better than a long form. Fill in his email address, enter a password, enter his credit card number ... These are the types of actions that are most likely to interact with users, as they are quick and easy to use. carry out. Indeed, nothing is more frustrating for a visitor than to say to himself: "Do I really have to go through this to get a simple contact or a quote? ". Also, we invite you to think carefully about your forms at the time of their design. Certainly a small form will not need to be split, while for a longer form, it may be more relevant to divide it into multiple steps, including funnel marking and Analytics statistics.
The paradox of choice: guide the user step by step!
It is true that if we give visitors a large number of choices, they will choose the one that suits them best. ... The best example obviously concerns social networks. Tons of websites or blogs offer a phenomenal amount of Twitter sharing buttons, like Facebook, Google +, Pinterest, etc. All are social networks spread on the web, some surely more popular than others. The question is: are you creating what psychologists commonly call the "paradox of choice", which implies that when an individual is confronted with a long list of options and is forced to do so? to make a choice, it is bad often. Would it not be better to reduce the list of options to make it easier and, above all, to create a desire to share your content? Take the test and you will see that by reducing the number of possibilities, your readers will dare to become more involved and participate.
Which layout should be preferred: graphic or textual?
Is it true that a page devoid of visual elements (images, videos, graphics, etc.) and composed only of text disturbs the user experience? In view of a large number of tests performed, it appears that it is a bad idea to stack a block of text in a raw way. If, for any reason, you can not edit your content or you do not find a suitable visual, we recommend that you segment it into different sections and space the blocks to make it easier for your interlocutor to read. The choice of typography, the use of titles and subtitles will be recommended in this case.
Is the scroll to abolish on your site? Investigation of an untruth ...
Is it true that Internet users never "scroll"? That all the content you want to expose must be above the fold on a web page? Is it absolutely essential?
Studies reveal that these claims are based on unfounded myths. On the contrary, research tells us that Internet users scroll frequently. Thus, content accessible below the waterline can be accessible as well. This revelation will no doubt allow many of you to further space your content, without worrying about the length of your article and the exceeding of the waterline. As a result, you'll be able to put more of your content forward with better visual design.
The user experience, a precept harmful to SEO?
The idea that "ux" harms SEO is one of the myths that affects the world of organic SEO the most. Yet, as we have seen throughout these lines, the two cohabit perfectly well. They are even interdependent. The ability of a page to position itself in the search engines, which remains the first way for a user to find information on the web, is just as important as taking into account the user experience on a website.