SEO is one of the most misunderstood and misunderstood terms in the marketing world. The unjust characterization of SEO as a kind of alchemy over the past decade has led many professionals to devalue its importance as part of a marketing plan for small, medium and large businesses. Many continue to wonder why SEO is important to their business.
This is unfortunate because SEO is a very important point that will bring to your business prospects and more qualified customers. In addition, studies have shown that SEO has a better return on investment than traditional marketing (television advertising, print ...). Like any marketing method, SEO is not magic, but it offers:
1. Commercial visibility
2. A branding strategy
3. Web traffic
4. A high return on investment
5. Credibility
6. An overview of the customer's behavior
SEO increases Your Visibility
When people are looking for your services, you want to be as high as possible in the search engines. But you do not just want them to click on your website.
Appearing in search results for terms directly related to your business has some value. For example, most visitors do not just search. For example, they search, click on certain sites, modify their search terms, perform a new search, click on other sites, refine their search terms, perform a new search ...
So what does this mean for your business? This means that if you can consistently display all of these search results, you gain more and more visibility with each potential customer. There is a good chance they will click on your website and they will trust you more. Which brings us to the next reason why SEO is important to your business.
SEO increases Your Credibility
Visitors mentally note the rankings of terms they introduce in Google and other search engines. They may not realize it consciously, but they do it. In the minds of consumers, your ranking is a vote of confidence: "Google says this site is relevant, so it is." It may sound a little far-fetched, but let's take an example. Back to the golden age of the Yellow Pages, if you were looking for a plumber, did you have more confidence in calling him the one on the seventh page of the list, or did you, like most people, start to the first page ? Your customers may not realize it, but a high search rank makes you more believable in their eyes.
SEO increases Your Web Traffic.
Of course, in itself, traffic will not pay you anything. But do you prefer to install your window in a dark alley in a small village or in the middle of the Champs Elysees? All the passers-by who walk day and night on the Champs Elysees are not going to be your customers, but it is certain that a lot of them will know you. The advantage is that SEO is significantly more affordable than the m² on the Champs Elysees. Most importantly, visitors to your site are almost all qualified prospects. They are looking for companies like yours. They have an interest in your services.
SEO is One of the Best Return On Investment
SEO rewards your company for its efforts at a rate higher than that of all traditional forms of advertising. The same goes for almost all types of internet marketing.
Your ad does not stop their favorite TV show. Your ad does not take up space on a page where they read a news article ... You are there when they are looking for companies like yours. You do not have to convince them that they need your product or service. In other words, with SEO, half of the battle is won even before it starts.
SEO makes it Possible to know your Customers
SEO therefore generates valuable traffic. Google Analytics tracks this traffic. Data and metrics are valuable because they give you insight into your customers:
How they are looking
How they navigate
The language they use
The technology they use
The region in which they live
The days they are the most active
The hours of the day they are most active
This is extremely useful because it helps you make more informed decisions about your business and its strategies, both online and offline.
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