12 SEO ways to beat your competitors
Being well positioned in the search engines will significantly increase your visibility and consequently the traffic on your site and your turnover. Here are 10 tips to follow in SEO, to apply to your digital strategy to propel your site on the first page of Google results :
1. Create original and complete content
In your web strategy, the quality of the content is an essential factor in SEO. It's about text as well as images, videos, and so forth, and these things must be understood by both people and by Google to be well positioned in Google results.
2. Prioritize and structure your content
Classifying your content will allow two things: an easier reading for Internet users but also for Google information of your page. For this, you will use the tags Hn (h1, h2, h3 ..) that correspond to the levels of titles of your page: H1 is the main title and h2, h3, h4 are subtitles.
3. Choose catchy titles
Titles are the elements that will encourage - or not - users to read the content you offer. Neither too short nor too long, they must attract the attention of the reader, with the integration of keywords including.
4. Insert and optimize the images
Images are more eye-catching to users than text boxes, so be sure to name them and add an Alt tag for search engines to know what they are.
5. Target a main expression for each page
The choice and attribution of keywords is a meticulous job but essential for a good positioning. They must best represent your business and allow you to differentiate yourself from the competition. The ideal is to find expressions from the long tail, that is to say, which are less competitive but have potential and its a great asset to reference its site.
6. Exploit the featured snippets
Google is working on a "response engine" strategy. It provides the answers directly on the results pages. Featured snippets are responses to queries from sites indexed by Google.
These results are set to develop in 2018. With a privileged zero position, the featured snippets make it possible to obtain a significant gain in traffic.
7. Set up a net-linking strategy
Whether they are internal (internal mesh) or external, incoming (backlinks) or outgoing, the links are of paramount importance: they will allow you to increase your authority and the trust of Internet users towards you.
8. Create a blog to attract readers and customers
A blog is a significant asset for your website. The creation of content and the regular publication of articles will help improve the SEO of your site and get links from other sites.
Example: A company that publishes 15 articles per month or more on a blog generates on average 5x more traffic than before.
9. Optimize your site for mobile
It's a fact: Internet users are increasingly browsing their smartphones, and what a disappointment when the site you're on is illegible and not suitable for reading on mobile ... The responsive design is the big trend in terms of creation of site!
10. Make short URLs
No need to write an entire sentence in your URL: it must describe the theme of the page and indicate which keyword (s) it is optimized.
11. Increase the loading speed of your pages
Again, the speed of loading pages of a site is a key element that will influence the behavior of the user. The faster the loading, the more likely the user will be able to view different pages of your site.
Example: 1 second of less loading time on a page of the giant Amazon would earn him $ 1.6 billion a year.
12. Promote the user experience
"Google Search is built for users, not sites," it was the big boss of Google who pronounced this sentence. In other words, Google is giving more and more importance to the user experience. The time spent on the pages, the rate of visitors who leave the page after seeing only one page (bounce rate) ... so many indicators have become preponderant for Google.
Neglecting the user experience would be a major mistake not to commit.